SEO + AEO

How SEO + AEO helps brands be visable?

A case-study view of discoverability creating measurable authority, visibility and commercial outcomes.

Overview

Visibility means being seen by people who already know you exist.

Discover means being easily found by new audiences — or AI tools — when they search for solutions to their problems.

SEO builds visibility.
AEO builds discoverability.
Together, they build authority.

Core metrics that define SEO + AEO success

⌕ Discover

Be found by new audiences

★ Authority

Build trust and credibility

◎ Intent Alignment

Match what customers need

☏ Answer Coverage

Show up in answers and AI results

↗ Commercial Impact

Drive outcomes that matter

What value should SEO + AEO create?

The strongest strategies create measurable improvement across four areas.

⌕

Discover

15–45%

New Audience Reach

5–25%

Answer Visibility

★

Authority

20–40%

Entity Recognition

10–25%

Share of Search

◎

Alignment

10–30%

Intent Match

10–20%

Engagement Lift

↗

Commercial

15–35%

Qualified Traffic

15–30%

Conversion Lift

How SEO + AEO creates commercial outcomes

1 ⌕

Search Review

Audit discoverability

Visibility gaps | Competitor analysis

2 ⚙

Technical Foundations

Fix search barriers

Schema | Structure | Performance

3 ◎

Intent Mapping

Align content

Questions | Customer needs

4 ▤

Content + Entity Development

Build authority

Topics | Entities | Structure

5 ↗

Measurement

Track outcomes

Visibility | Revenue | Attribution

Results should be defined before campaigns launch

◎

Success

Discoverability Growth
Authority Growth

▣

Reporting

Search Console
Entity Tracking

◔

Attribution

Commercial Impact
Answer Coverage

Propertybuyer Case Study

Challenge

Improve discoverability and lead quality in a highly competitive market.

Strategy

Search intent alignment, content optimisation and attribution modelling.

Delivery

Content strategy, technical optimisation, landing pages and reporting.

♟

100+ Monthly MQLs

▽

22–28% SQL Conversion

$8M+ Pipeline Value

↓

Download Summary

A one-page summary of how SEO + AEO drives discoverability, authority and results.

Download the SEO + AEO summary or check your readiness.

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SEO + AEO Readiness Quiz

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