My first time going out alone, I had built +15 years of commercial value for brands - growth marketing, revenue operations, digital transformation and multichannel campaigns.

And I had a vision to ensure that SMEs had access to a nimble and commercially focused marketing resource, capable of delivering all facets of marketing, from strategy and brand development, through to campaign execution, CRM automation, content, reporting and revenue generation.

I jumped into the agency on a short project to help drive operational efficiencies and support the delivery of new and existing HubSpot programs across Government, finance and property.

Clients including Yarpa Indigenous Business and Employment Hub and Propertybuyer.com.au, delivering CRM integrations, nurture programs, automation workflows, campaign planning and reporting environments that contributed to an $8M pipeline within six months and delivered 12x ROMI against spend.

My first step into the world of data centres, this maternity cover role gave me the opportunity to quickly immerse myself in complex B2B environments where I launched new data centres, built ABM programs. I managed co-marketing initiatives with partners, NVIDIA.

I delivered brand campaigns across Government, Mining, Finance and Technology audiences.

My first foray into the media sector, as one of four senior directors.

I was responsible for commercial growth initiatives spanning partnerships, sponsorships, content, events and audience acquisition.

Helping position the business for growth through stronger brand visibility, new revenue opportunities and integrated marketing programs.

The AltX Group consists of both a SaaS investment platform and non-bank lending.

This role was multifaceted, spanning investor acquisition, platform growth, partnerships and lifecycle marketing.

I delivered demand generation, CRM automation, sponsorships, events, investor education programs and multichannel campaigns.

Supporting investor acquisition across property and alternative investment audiences.

Stepping into this challenging role across office, mixed-use developments, Build-to-Rent, hotels and commercial property portfolios.

I led national digital initiatives focused on enquiry generation and portfolio visibility.

Examples:
> Delivering a self-service advertising platform for agents
> Dynamic email program that sent 9,000+ behavoural emails monthly.

Stepping into a portfolio role across multiple product categories, I delivered integrated campaigns spanning e-commerce, retail, brand and channel marketing.

Also partnering with retailers including Bunnings, Woolworths and Chemist Warehouse across product launches, ambassador programs and co-funded campaigns designed to drive sales and brand growth.